Legal
Acceptable use policy
Send what people expect
Codes, alerts, reminders, updates about orders and accounts, and marketing to people who agreed to hear from you are all welcome. Identify your business in the text so recipients know who is writing.
Opt-out
Marketing messages carry a way to opt out. The console adds your opt-out line to campaign texts; through the API, add it yourself. Remove numbers that opt out before your next send.
Content that cannot be sent
Messages that deceive recipients (phishing, fake delivery or bank notices, impersonation), malware links, illegal goods or services, gambling or adult content where it is not allowed, hate or harassment, and messages to lists bought or collected without consent.
Keeping routes healthy
Unusual patterns, such as many failures in a row or many complaints, may pause a batch while we look at it, and we reach out through the console. This keeps delivery strong for every sender.