SMS API for Italy: bulk SMS to +39 numbers

Italy is a Southern European country with Rome as its capital, known for tourism, fashion, and manufacturing. Developers at banks, e-commerce platforms, logistics firms, and cultural institutions send SMS messages from their systems. Messages confirm online purchases, notify customers of bank transactions, alert drivers of delivery schedules, and remind visitors of museum bookings. SMS is chosen because it reaches all phones instantly, works for tourists roaming in Italy, and is read quickly even in busy cities.

Italy

Calling code +39

Per SMS segment
$0.00877
Messages for $100
11,402
Local language
Italian
Encoding
GSM-7

What a bulk SMS send to Italy costs

Every message is priced at $0.00877 per segment to Italy. Texts over 160 GSM-7 or 70 Unicode characters are split into segments, so a two-segment text costs twice as much.
Messages1 segment2 segments
1$0.00877$0.01754
1,000$8.77$17.54
10,000$87.70$175.40
100,000$877.00$1,754.00

Number format in Italy

Mobile numbers in Italy have 10 digits after +39 and no trunk prefix, so the local form 312 345 6789 becomes +39 312 345 6789 in the to field.

Alphabet and segments

Italian text stays inside the GSM-7 alphabet, so one segment to Italy holds 160 characters and each part of a longer text 153. Watch for curly quotes and emoji copied from other tools: one of them moves the whole text to Unicode at 70 characters per segment, and POST /v1/estimates shows the encoding before you send.

Time zone and timing

Italy changes its clocks: Rome is on UTC+1 in January and UTC+2 in July. 09:00 in Rome is 08:00 UTC in January and an hour earlier in UTC while summer time runs, so give send_at with the local offset (for example +01:00 in winter) and the API does the conversion.

Send to Italy with one request

The answer comes back at once with the message id, the country the number was matched to (IT) and the price. A delivered or failed event follows on your webhook, and a failed message is refunded.

For a list, send the same text to up to 10,000 numbers with POST /v1/batches, or a personal text per number in messages.

curl https://bulksmsapi.cc/v1/messages \
  -H "Authorization: Bearer $BULKSMSAPI_KEY" \
  -H "Content-Type: application/json" \
  -d '{"to": "+393123456789", "text": "Your Northwind code is 482913. It expires in 10 minutes."}'

What developers send to Italy

Common integrations that call the SMS API for recipients in Italy.

Order updates

E-commerce stores in Florence text customers when their purchases ship, including tracking numbers and expected delivery dates.

Delivery notices

Courier companies in Naples send SMS alerts to drivers with optimized routes and package pickup instructions each morning.

Tour bookings

Museums in Rome text visitors their Colosseum entry times and QR codes the day before their scheduled visit.

SMS to Italy: questions

More answers on accounts, payments and the API are in the FAQ.

How much does it cost to send bulk SMS to Italy?

Each message segment to Italy costs $0.00877. A plain text of up to 160 characters is one segment, so 1,000 one-segment messages cost $8.77 and 10,000 cost $87.70. Failed messages are refunded to the balance.

How many SMS to Italy does a $100 top-up send?

$100 covers about 11,402 one-segment messages to Italy at $0.00877 each. The first top-up adds a bonus on top, which raises that number. The balance is shared by every country, so the same top-up also pays for messages anywhere else on the list.

How do I write Italy numbers for the API?

Send them in international format with the plus sign: +39 312 345 6789 becomes "+393123456789" in the to field. The API also accepts spaces, dashes and a 00 prefix and cleans them, and numbers that cannot be read are listed in set_aside instead of being charged.

Should we send SMS in Italian or English?

Use Italian for local audiences and English for tourists. In major cities like Rome and Milan, bilingual messages are also effective.

Are there regional differences in SMS usage?

Yes, northern regions like Lombardy see higher volumes due to business activity, while southern areas like Sicily peak during tourist season.

Start sending to Italy

Create an account, top up from $40 and send to Italy at $0.00877 per segment, from the console or with one API call.

SMS API Italy: Bulk SMS to +39 From $0.00877 | BulkSMSAPI