SMS API for Malta: bulk SMS to +356 numbers

Malta, a Mediterranean island nation, has Valletta as its capital and a strong focus on tourism and financial services. Software products like banking apps, travel booking platforms, and government services send text messages to users. Messages are triggered by events such as account logins, flight updates, or public service notifications. SMS is chosen because it reaches all mobile phones instantly, including those of tourists and residents without smartphones.

Malta

Calling code +356

Per SMS segment
$0.01557
Messages for $100
6,422
Local language
Maltese and English
Encoding
GSM-7 or Unicode

What a bulk SMS send to Malta costs

Every message is priced at $0.01557 per segment to Malta. Texts over 160 GSM-7 or 70 Unicode characters are split into segments, so a two-segment text costs twice as much.
Messages1 segment2 segments
1$0.01557$0.03114
1,000$15.57$31.14
10,000$155.70$311.40
100,000$1,557.00$3,114.00

Number format in Malta

Mobile numbers in Malta have 8 digits after +356 and no trunk prefix, so the local form 9696 1234 becomes +356 9696 1234 in the to field.

Alphabet and segments

Texts in Maltese and English fit 160 GSM-7 characters per segment until they use ċ, ġ, ħ and ż: those letters are outside GSM-7 and turn the message into Unicode at 70 characters per segment (67 per part). For short alerts, write them without those letters to keep one segment; for longer texts, the console names each letter that changed the encoding.

Time zone and timing

Malta changes its clocks: Malta is on UTC+1 in January and UTC+2 in July. 09:00 in Malta is 08:00 UTC in January and an hour earlier in UTC while summer time runs, so give send_at with the local offset (for example +01:00 in winter) and the API does the conversion.

Send to Malta with one request

The answer comes back at once with the message id, the country the number was matched to (MT) and the price. A delivered or failed event follows on your webhook, and a failed message is refunded.

For a list, send the same text to up to 10,000 numbers with POST /v1/batches, or a personal text per number in messages.

curl https://bulksmsapi.cc/v1/messages \
  -H "Authorization: Bearer $BULKSMSAPI_KEY" \
  -H "Content-Type: application/json" \
  -d '{"to": "+35696961234", "text": "Your Northwind code is 482913. It expires in 10 minutes."}'

What developers send to Malta

Common integrations that call the SMS API for recipients in Malta.

Bank alerts

A Valletta bank sends SMS alerts for transactions, ensuring customers in Sliema and Gozo stay informed about their account activity.

Tourist updates

Hotels in St. Julian's notify guests via SMS about booking confirmations and check-in details for a smooth arrival experience.

Government notices

Residents in Rabat receive SMS reminders for tax deadlines or public health updates from government agencies.

Event reminders

Event organizers in Mdina send SMS reminders for concerts or festivals to attendees across Malta and Gozo.

SMS to Malta: questions

More answers on accounts, payments and the API are in the FAQ.

How much does it cost to send bulk SMS to Malta?

Each message segment to Malta costs $0.01557. A plain text of up to 160 characters is one segment, so 1,000 one-segment messages cost $15.57 and 10,000 cost $155.70. Failed messages are refunded to the balance.

How many SMS to Malta does a $100 top-up send?

$100 covers about 6,422 one-segment messages to Malta at $0.01557 each. The first top-up adds a bonus on top, which raises that number. The balance is shared by every country, so the same top-up also pays for messages anywhere else on the list.

How do I write Malta numbers for the API?

Send them in international format with the plus sign: +356 9696 1234 becomes "+35696961234" in the to field. The API also accepts spaces, dashes and a 00 prefix and cleans them, and numbers that cannot be read are listed in set_aside instead of being charged.

Should messages be in English or Maltese?

English is widely understood and used in Malta, making it suitable for most audiences. Maltese can be added for local residents or government communications.

How do I reach tourists and expatriates?

Tourists and expatriates often use international SIM cards or roaming services.

Start sending to Malta

Create an account, top up from $40 and send to Malta at $0.01557 per segment, from the console or with one API call.

SMS API Malta: Bulk SMS to +356 From $0.01557 | BulkSMSAPI