SMS API for Reunion: bulk SMS to +262 numbers

Réunion is a French overseas department in the Indian Ocean, with Saint-Denis as its capital and a focus on tourism and agriculture. Software products like travel agencies, delivery services, and local government send text messages to residents and visitors. Messages are triggered by events such as tour confirmations, package deliveries, and public service announcements. SMS is chosen because it reaches all mobile phones, including those of tourists, and is read quickly.

Reunion

Calling code +262

Per SMS segment
$0.01417
Messages for $100
7,057
Local language
French
Encoding
GSM-7 or Unicode

What a bulk SMS send to Reunion costs

Every message is priced at $0.01417 per segment to Reunion. Texts over 160 GSM-7 or 70 Unicode characters are split into segments, so a two-segment text costs twice as much.
Messages1 segment2 segments
1$0.01417$0.02834
1,000$14.17$28.34
10,000$141.70$283.40
100,000$1,417.00$2,834.00

Number format in Reunion

Mobile numbers in Reunion have 9 digits after +262. Locally they are written with a leading 0 (0692 12 34 56); in the API that 0 is dropped, so the same number goes in the to field as +262 692 12 34 56. Reunion shares +262 with Mayotte: numbers starting +262 639 or +262 269 price as Mayotte, the rest as Reunion.

Alphabet and segments

Texts in French fit 160 GSM-7 characters per segment until they use â, ê, î, ô, û, ç, ë and ï: those letters are outside GSM-7 and turn the message into Unicode at 70 characters per segment (67 per part). For short alerts, write them without those letters to keep one segment; for longer texts, the console names each letter that changed the encoding.

Time zone and timing

Reunion keeps UTC+4 all year with no clock change, so 09:00 in Reunion is always 05:00 UTC. send_at takes UTC or any ISO 8601 offset, and the console scheduler converts from your own time zone.

Send to Reunion with one request

The answer comes back at once with the message id, the country the number was matched to (RE) and the price. A delivered or failed event follows on your webhook, and a failed message is refunded.

For a list, send the same text to up to 10,000 numbers with POST /v1/batches, or a personal text per number in messages.

curl https://bulksmsapi.cc/v1/messages \
  -H "Authorization: Bearer $BULKSMSAPI_KEY" \
  -H "Content-Type: application/json" \
  -d '{"to": "+262692123456", "text": "Your Northwind code is 482913. It expires in 10 minutes."}'

What developers send to Reunion

Common integrations that call the SMS API for recipients in Reunion.

Tour confirmations

Travel agencies in Saint-Denis send SMS to confirm bookings for tours to attractions like Piton de la Fournaise.

Package deliveries

Delivery services in Saint-Pierre notify customers via SMS when their packages are ready for pickup.

Public alerts

Local government in Réunion sends SMS alerts about weather conditions or road closures during cyclone season.

Event reminders

Cultural centers in Saint-Paul send SMS reminders about local festivals or performances.

SMS to Reunion: questions

More answers on accounts, payments and the API are in the FAQ.

How much does it cost to send bulk SMS to Reunion?

Each message segment to Reunion costs $0.01417. A plain text of up to 160 characters is one segment, so 1,000 one-segment messages cost $14.17 and 10,000 cost $141.70. Failed messages are refunded to the balance.

How many SMS to Reunion does a $100 top-up send?

$100 covers about 7,057 one-segment messages to Reunion at $0.01417 each. The first top-up adds a bonus on top, which raises that number. The balance is shared by every country, so the same top-up also pays for messages anywhere else on the list.

How do I write Reunion numbers for the API?

Send them in international format with the plus sign: +262 692 12 34 56 becomes "+262692123456" in the to field. The API also accepts spaces, dashes and a 00 prefix and cleans them, and numbers that cannot be read are listed in set_aside instead of being charged.

Which language should I use for SMS in Réunion?

French is the official language and widely understood. Creole is also spoken, but French is preferred for business communication.

How can I reach tourists effectively?

SMS works well for tourists as it does not require an app install and is accessible on roaming phones.

Start sending to Reunion

Create an account, top up from $40 and send to Reunion at $0.01417 per segment, from the console or with one API call.

SMS API Reunion: Bulk SMS to +262 From $0.01417 | BulkSMSAPI