SMS API for Australia: bulk SMS to +61 numbers

Australia is a country in Oceania with Canberra as its capital and a strong focus on mining, agriculture, and technology. Organizations sending SMS here include banks, logistics companies, and healthcare providers. Messages are triggered by events like payment confirmations, delivery updates, and appointment reminders. SMS is chosen because it reaches all mobile users instantly, including those in remote areas and visitors roaming on local networks.

Australia

Calling code +61

Per SMS segment
$0.00507
Messages for $100
19,723
Local language
English
Encoding
GSM-7

What a bulk SMS send to Australia costs

Every message is priced at $0.00507 per segment to Australia. Texts over 160 GSM-7 or 70 Unicode characters are split into segments, so a two-segment text costs twice as much.
Messages1 segment2 segments
1$0.00507$0.01014
1,000$5.07$10.14
10,000$50.70$101.40
100,000$507.00$1,014.00

Number format in Australia

Mobile numbers in Australia have 9 digits after +61. Locally they are written with a leading 0 (0412 345 678); in the API that 0 is dropped, so the same number goes in the to field as +61 412 345 678.

Alphabet and segments

English text stays inside the GSM-7 alphabet, so one segment to Australia holds 160 characters and each part of a longer text 153. Watch for curly quotes and emoji copied from other tools: one of them moves the whole text to Unicode at 70 characters per segment, and POST /v1/estimates shows the encoding before you send.

Time zone and timing

Australia spans several time zones, from UTC+8 in Perth to UTC+11 in Lord Howe (January offsets). A send_at of 22:00 UTC lands at 09:00 in Sydney in January; for a nationwide reminder, split the list by region and give each batch its own send_at.

Send to Australia with one request

The answer comes back at once with the message id, the country the number was matched to (AU) and the price. A delivered or failed event follows on your webhook, and a failed message is refunded.

For a list, send the same text to up to 10,000 numbers with POST /v1/batches, or a personal text per number in messages.

curl https://bulksmsapi.cc/v1/messages \
  -H "Authorization: Bearer $BULKSMSAPI_KEY" \
  -H "Content-Type: application/json" \
  -d '{"to": "+61412345678", "text": "Your Northwind code is 482913. It expires in 10 minutes."}'

What developers send to Australia

Common integrations that call the SMS API for recipients in Australia.

Banking alerts

When a payment is processed in Sydney, customers receive an SMS with the transaction details.

Parcel tracking

Couriers in Melbourne send SMS updates when a package is dispatched or delivered.

Appointment reminders

Clinics in Brisbane send SMS reminders to patients a day before their scheduled consultation.

Event tickets

After booking a concert in Perth, attendees receive an SMS with their ticket QR code.

SMS to Australia: questions

More answers on accounts, payments and the API are in the FAQ.

How much does it cost to send bulk SMS to Australia?

Each message segment to Australia costs $0.00507. A plain text of up to 160 characters is one segment, so 1,000 one-segment messages cost $5.07 and 10,000 cost $50.70. Failed messages are refunded to the balance.

How many SMS to Australia does a $100 top-up send?

$100 covers about 19,723 one-segment messages to Australia at $0.00507 each. The first top-up adds a bonus on top, which raises that number. The balance is shared by every country, so the same top-up also pays for messages anywhere else on the list.

How do I write Australia numbers for the API?

Send them in international format with the plus sign: +61 412 345 678 becomes "+61412345678" in the to field. The API also accepts spaces, dashes and a 00 prefix and cleans them, and numbers that cannot be read are listed in set_aside instead of being charged.

Which language should SMS be in for Australia?

English is the primary language, and messages should be written in clear, concise English for broad understanding.

Start sending to Australia

Create an account, top up from $40 and send to Australia at $0.00507 per segment, from the console or with one API call.

SMS API Australia: Bulk SMS to +61 From $0.00507 | BulkSMSAPI