SMS API for Ireland: bulk SMS to +353 numbers

Ireland is an island nation in northwestern Europe, with Dublin as its capital and a strong tech sector. Software teams at banks, airlines, universities, and e-commerce platforms send SMS messages to their users. Messages are triggered by events like login attempts, flight updates, exam results, and order confirmations. Developers choose SMS because it reaches every phone instantly, works for locals and tourists alike, and does not require an app.

Ireland

Calling code +353

Per SMS segment
$0.01417
Messages for $100
7,057
Local language
English
Encoding
GSM-7

What a bulk SMS send to Ireland costs

Every message is priced at $0.01417 per segment to Ireland. Texts over 160 GSM-7 or 70 Unicode characters are split into segments, so a two-segment text costs twice as much.
Messages1 segment2 segments
1$0.01417$0.02834
1,000$14.17$28.34
10,000$141.70$283.40
100,000$1,417.00$2,834.00

Number format in Ireland

Mobile numbers in Ireland have 9 digits after +353. Locally they are written with a leading 0 (085 012 3456); in the API that 0 is dropped, so the same number goes in the to field as +353 85 012 3456.

Alphabet and segments

English text stays inside the GSM-7 alphabet, so one segment to Ireland holds 160 characters and each part of a longer text 153. Watch for curly quotes and emoji copied from other tools: one of them moves the whole text to Unicode at 70 characters per segment, and POST /v1/estimates shows the encoding before you send.

Time zone and timing

Ireland changes its clocks: Dublin is on UTC+0 in January and UTC+1 in July. 09:00 in Dublin is 09:00 UTC in January and an hour earlier in UTC while summer time runs, so give send_at with the local offset (for example +00:00 in winter) and the API does the conversion.

Send to Ireland with one request

The answer comes back at once with the message id, the country the number was matched to (IE) and the price. A delivered or failed event follows on your webhook, and a failed message is refunded.

For a list, send the same text to up to 10,000 numbers with POST /v1/batches, or a personal text per number in messages.

curl https://bulksmsapi.cc/v1/messages \
  -H "Authorization: Bearer $BULKSMSAPI_KEY" \
  -H "Content-Type: application/json" \
  -d '{"to": "+353850123456", "text": "Your Northwind code is 482913. It expires in 10 minutes."}'

What developers send to Ireland

Common integrations that call the SMS API for recipients in Ireland.

Login codes

When a user in Cork logs into their online banking account, they receive a one-time passcode by SMS for secure access.

Flight updates

Passengers flying from Dublin Airport get SMS alerts about gate changes or delays on their booked flights.

Exam results

Students in Galway receive their university exam results via SMS as soon as they are published online.

Order confirmations

Customers in Limerick get an SMS when their online purchase is dispatched, with tracking details included.

SMS to Ireland: questions

More answers on accounts, payments and the API are in the FAQ.

How much does it cost to send bulk SMS to Ireland?

Each message segment to Ireland costs $0.01417. A plain text of up to 160 characters is one segment, so 1,000 one-segment messages cost $14.17 and 10,000 cost $141.70. Failed messages are refunded to the balance.

How many SMS to Ireland does a $100 top-up send?

$100 covers about 7,057 one-segment messages to Ireland at $0.01417 each. The first top-up adds a bonus on top, which raises that number. The balance is shared by every country, so the same top-up also pays for messages anywhere else on the list.

How do I write Ireland numbers for the API?

Send them in international format with the plus sign: +353 85 012 3456 becomes "+353850123456" in the to field. The API also accepts spaces, dashes and a 00 prefix and cleans them, and numbers that cannot be read are listed in set_aside instead of being charged.

What language should SMS messages be in for Ireland?

English is the primary language for SMS in Ireland.

How do SMS campaigns handle Irish holidays?

Peak SMS traffic occurs around St. Patrick's Day and Christmas. Plan campaigns to align with these holidays for maximum engagement.

Start sending to Ireland

Create an account, top up from $40 and send to Ireland at $0.01417 per segment, from the console or with one API call.

SMS API Ireland: Bulk SMS to +353 From $0.01417 | BulkSMSAPI