SMS API for Netherlands: bulk SMS to +31 numbers

The Netherlands, located in Northwestern Europe, has Amsterdam as its capital and a strong focus on trade and technology. Software products from banks, delivery services, healthcare providers, and universities send text messages to users in the country. Messages are triggered by events such as payment confirmations, package delivery updates, appointment reminders, and exam schedules. Developers choose SMS because it reaches all mobile devices instantly, works without internet, and is widely trusted for timely communication.

Netherlands

Calling code +31

Per SMS segment
$0.01817
Messages for $100
5,503
Local language
Dutch
Encoding
GSM-7

What a bulk SMS send to the Netherlands costs

Every message is priced at $0.01817 per segment to the Netherlands. Texts over 160 GSM-7 or 70 Unicode characters are split into segments, so a two-segment text costs twice as much.
Messages1 segment2 segments
1$0.01817$0.03634
1,000$18.17$36.34
10,000$181.70$363.40
100,000$1,817.00$3,634.00

Number format in Netherlands

Mobile numbers in the Netherlands have 9 digits after +31. Locally they are written with a leading 0 (06 12345678); in the API that 0 is dropped, so the same number goes in the to field as +31 6 12345678.

Alphabet and segments

Dutch text stays inside the GSM-7 alphabet, so one segment to the Netherlands holds 160 characters and each part of a longer text 153. Watch for curly quotes and emoji copied from other tools: one of them moves the whole text to Unicode at 70 characters per segment, and POST /v1/estimates shows the encoding before you send.

Time zone and timing

The Netherlands changes its clocks: Amsterdam is on UTC+1 in January and UTC+2 in July. 09:00 in Amsterdam is 08:00 UTC in January and an hour earlier in UTC while summer time runs, so give send_at with the local offset (for example +01:00 in winter) and the API does the conversion.

Send to Netherlands with one request

The answer comes back at once with the message id, the country the number was matched to (NL) and the price. A delivered or failed event follows on your webhook, and a failed message is refunded.

For a list, send the same text to up to 10,000 numbers with POST /v1/batches, or a personal text per number in messages.

curl https://bulksmsapi.cc/v1/messages \
  -H "Authorization: Bearer $BULKSMSAPI_KEY" \
  -H "Content-Type: application/json" \
  -d '{"to": "+31612345678", "text": "Your Northwind code is 482913. It expires in 10 minutes."}'

What developers send to the Netherlands

Common integrations that call the SMS API for recipients in the Netherlands.

Bank alerts

Dutch banks send SMS notifications for transactions, such as payments made in Rotterdam or Amsterdam, to keep customers informed.

Delivery updates

E-commerce platforms notify customers in Utrecht or Eindhoven when their packages are out for delivery or delayed.

Appointment reminders

Clinics in The Hague or Groningen send SMS reminders for medical appointments to reduce no-shows.

Event confirmations

Concert organizers in Amsterdam confirm ticket bookings via SMS, including venue details and timings.

SMS to Netherlands: questions

More answers on accounts, payments and the API are in the FAQ.

How much does it cost to send bulk SMS to the Netherlands?

Each message segment to the Netherlands costs $0.01817. A plain text of up to 160 characters is one segment, so 1,000 one-segment messages cost $18.17 and 10,000 cost $181.70. Failed messages are refunded to the balance.

How many SMS to the Netherlands does a $100 top-up send?

$100 covers about 5,503 one-segment messages to the Netherlands at $0.01817 each. The first top-up adds a bonus on top, which raises that number. The balance is shared by every country, so the same top-up also pays for messages anywhere else on the list.

How do I write Netherlands numbers for the API?

Send them in international format with the plus sign: +31 6 12345678 becomes "+31612345678" in the to field. The API also accepts spaces, dashes and a 00 prefix and cleans them, and numbers that cannot be read are listed in set_aside instead of being charged.

What language should SMS messages be in?

Messages are typically sent in Dutch, as it is the primary language. For international audiences or expatriates, English is also widely understood.

Are there peak times for SMS traffic?

Traffic increases during holidays like King's Day in April and Sinterklaas in December, when businesses send promotions and event updates.

Start sending to The Netherlands

Create an account, top up from $40 and send to the Netherlands at $0.01817 per segment, from the console or with one API call.

SMS API Netherlands: Bulk SMS to +31 From $0.01817 | BulkSMSAPI