SMS API for Israel: bulk SMS to +972 numbers

Israel lies on the eastern Mediterranean coast, with Jerusalem as its seat of government, Tel Aviv as its business centre and a large software and technology sector. Developers at fintech apps, delivery services, healthcare providers, and universities integrate SMS into their systems. Messages are sent for events like payment confirmations, appointment reminders, food delivery updates, and course registrations. SMS is chosen because it works on all phones, is read quickly, and reaches both locals and international visitors.

Israel

Calling code +972

Per SMS segment
$0.03967
Messages for $100
2,520
Local language
Hebrew, Arabic and English
Encoding
Unicode (UCS-2)

What a bulk SMS send to Israel costs

Every message is priced at $0.03967 per segment to Israel. Texts over 160 GSM-7 or 70 Unicode characters are split into segments, so a two-segment text costs twice as much.
Messages1 segment2 segments
1$0.03967$0.07934
1,000$39.67$79.34
10,000$396.70$793.40
100,000$3,967.00$7,934.00

Number format in Israel

Mobile numbers in Israel have 9 digits after +972. Locally they are written with a leading 0 (050-234-5678); in the API that 0 is dropped, so the same number goes in the to field as +972 50 234 5678.

Alphabet and segments

Text in Hebrew is always Unicode, so a message to Israel written in Hebrew carries 70 characters in one segment and 67 in each part of a longer one. Codes and alerts written in English or plain Latin letters fit 160 characters, which halves the cost of a long notice.

Time zone and timing

Israel changes its clocks: Jerusalem is on UTC+2 in January and UTC+3 in July. 09:00 in Jerusalem is 07:00 UTC in January and an hour earlier in UTC while summer time runs, so give send_at with the local offset (for example +02:00 in winter) and the API does the conversion.

Send to Israel with one request

The answer comes back at once with the message id, the country the number was matched to (IL) and the price. A delivered or failed event follows on your webhook, and a failed message is refunded.

For a list, send the same text to up to 10,000 numbers with POST /v1/batches, or a personal text per number in messages.

curl https://bulksmsapi.cc/v1/messages \
  -H "Authorization: Bearer $BULKSMSAPI_KEY" \
  -H "Content-Type: application/json" \
  -d '{"to": "+972502345678", "text": "Your Northwind code is 482913. It expires in 10 minutes."}'

What developers send to Israel

Common integrations that call the SMS API for recipients in Israel.

Payment confirmations

Users in Jerusalem receive an SMS when a mobile payment is successfully processed through their banking app.

Appointment reminders

Patients in Haifa get an SMS the day before their scheduled doctor's appointment to reduce no-shows.

Delivery updates

Customers in Tel Aviv are notified by SMS when their food delivery is on its way from a local restaurant.

Course registrations

Students in Be'er Sheva receive an SMS confirming their enrollment in university courses for the upcoming semester.

SMS to Israel: questions

More answers on accounts, payments and the API are in the FAQ.

How much does it cost to send bulk SMS to Israel?

Each message segment to Israel costs $0.03967. A plain text of up to 160 characters is one segment, so 1,000 one-segment messages cost $39.67 and 10,000 cost $396.70. Failed messages are refunded to the balance.

How many SMS to Israel does a $100 top-up send?

$100 covers about 2,520 one-segment messages to Israel at $0.03967 each. The first top-up adds a bonus on top, which raises that number. The balance is shared by every country, so the same top-up also pays for messages anywhere else on the list.

How do I write Israel numbers for the API?

Send them in international format with the plus sign: +972 50 234 5678 becomes "+972502345678" in the to field. The API also accepts spaces, dashes and a 00 prefix and cleans them, and numbers that cannot be read are listed in set_aside instead of being charged.

What languages are used for SMS in Israel?

Hebrew is the primary language for SMS in Israel. English is also widely used, especially for messages targeting tourists or expatriates.

Are there seasonal peaks in SMS traffic in Israel?

Yes, SMS traffic spikes during Jewish holidays like Rosh Hashanah and Passover, as well as during summer vacation periods.

Start sending to Israel

Create an account, top up from $40 and send to Israel at $0.03967 per segment, from the console or with one API call.

SMS API Israel: Bulk SMS to +972 From $0.03967 | BulkSMSAPI