SMS API for New Zealand: bulk SMS to +64 numbers

New Zealand, located in the South Pacific, has Wellington as its capital and is known for its agriculture, tourism, and tech industries. Software systems from banks, travel agencies, healthcare providers, and universities send text messages to users. Messages are triggered by events such as payment confirmations, flight updates, appointment reminders, and exam results. Developers choose SMS because it reaches all mobile devices instantly, works without internet, and is widely trusted for timely communication.

New Zealand

Calling code +64

Per SMS segment
$0.01387
Messages for $100
7,209
Local language
English
Encoding
GSM-7

What a bulk SMS send to New Zealand costs

Every message is priced at $0.01387 per segment to New Zealand. Texts over 160 GSM-7 or 70 Unicode characters are split into segments, so a two-segment text costs twice as much.
Messages1 segment2 segments
1$0.01387$0.02774
1,000$13.87$27.74
10,000$138.70$277.40
100,000$1,387.00$2,774.00

Number format in New Zealand

Mobile numbers in New Zealand have 9 digits after +64. Locally they are written with a leading 0 (021 123 4567); in the API that 0 is dropped, so the same number goes in the to field as +64 21 123 4567.

Alphabet and segments

English text stays inside the GSM-7 alphabet, so one segment to New Zealand holds 160 characters and each part of a longer text 153. Watch for curly quotes and emoji copied from other tools: one of them moves the whole text to Unicode at 70 characters per segment, and POST /v1/estimates shows the encoding before you send.

Time zone and timing

New Zealand spans several time zones, from UTC+13 in Auckland to UTC+13:45 in Chatham (January offsets). A send_at of 20:00 UTC lands at 09:00 in Auckland in January; for a nationwide reminder, split the list by region and give each batch its own send_at.

Send to New Zealand with one request

The answer comes back at once with the message id, the country the number was matched to (NZ) and the price. A delivered or failed event follows on your webhook, and a failed message is refunded.

For a list, send the same text to up to 10,000 numbers with POST /v1/batches, or a personal text per number in messages.

curl https://bulksmsapi.cc/v1/messages \
  -H "Authorization: Bearer $BULKSMSAPI_KEY" \
  -H "Content-Type: application/json" \
  -d '{"to": "+64211234567", "text": "Your Northwind code is 482913. It expires in 10 minutes."}'

What developers send to New Zealand

Common integrations that call the SMS API for recipients in New Zealand.

Bank alerts

Banks in Auckland or Christchurch send SMS notifications for transactions, such as payments or withdrawals, to keep customers informed.

Travel updates

Airlines send SMS alerts to passengers in Wellington or Queenstown about flight delays or gate changes.

Healthcare reminders

Clinics in Auckland or Dunedin send SMS reminders for medical appointments or prescription pickups.

Exam results

Universities in Wellington or Hamilton notify students about exam results and enrollment deadlines via SMS.

SMS to New Zealand: questions

More answers on accounts, payments and the API are in the FAQ.

How much does it cost to send bulk SMS to New Zealand?

Each message segment to New Zealand costs $0.01387. A plain text of up to 160 characters is one segment, so 1,000 one-segment messages cost $13.87 and 10,000 cost $138.70. Failed messages are refunded to the balance.

How many SMS to New Zealand does a $100 top-up send?

$100 covers about 7,209 one-segment messages to New Zealand at $0.01387 each. The first top-up adds a bonus on top, which raises that number. The balance is shared by every country, so the same top-up also pays for messages anywhere else on the list.

How do I write New Zealand numbers for the API?

Send them in international format with the plus sign: +64 21 123 4567 becomes "+64211234567" in the to field. The API also accepts spaces, dashes and a 00 prefix and cleans them, and numbers that cannot be read are listed in set_aside instead of being charged.

What language should SMS messages be in?

English is the primary language for SMS, as it is widely understood and used for official communication.

Are there seasonal peaks in SMS traffic?

Traffic increases during holidays like Christmas and Easter, as well as during the summer travel season.

Start sending to New Zealand

Create an account, top up from $40 and send to New Zealand at $0.01387 per segment, from the console or with one API call.

SMS API New Zealand: Bulk SMS to +64 From $0.01387 | BulkSMSAPI