SMS API for Serbia: bulk SMS to +381 numbers

Serbia is a country in Southeast Europe, with Belgrade as its capital and a focus on manufacturing, agriculture, and IT. Software products like e-commerce platforms, ride-hailing apps, and utilities send text messages to their users. Messages are triggered by events such as order confirmations, ride details, and payment reminders. SMS is chosen because it reaches all mobile phones, including basic models, and is read quickly.

Serbia

Calling code +381

Per SMS segment
$0.02897
Messages for $100
3,451
Local language
Serbian
Encoding
Unicode (UCS-2)

What a bulk SMS send to Serbia costs

Every message is priced at $0.02897 per segment to Serbia. Texts over 160 GSM-7 or 70 Unicode characters are split into segments, so a two-segment text costs twice as much.
Messages1 segment2 segments
1$0.02897$0.05794
1,000$28.97$57.94
10,000$289.70$579.40
100,000$2,897.00$5,794.00

Number format in Serbia

Mobile numbers in Serbia have 9 digits after +381. Locally they are written with a leading 0 (060 1234567); in the API that 0 is dropped, so the same number goes in the to field as +381 60 1234567.

Alphabet and segments

Text in Cyrillic is always Unicode, so a message to Serbia written in Serbian (Cyrillic carries 70 characters in one segment and 67 in each part of a longer one. Codes and alerts written in English or plain Latin letters fit 160 characters, which halves the cost of a long notice.

Time zone and timing

Serbia changes its clocks: Belgrade is on UTC+1 in January and UTC+2 in July. 09:00 in Belgrade is 08:00 UTC in January and an hour earlier in UTC while summer time runs, so give send_at with the local offset (for example +01:00 in winter) and the API does the conversion.

Send to Serbia with one request

The answer comes back at once with the message id, the country the number was matched to (RS) and the price. A delivered or failed event follows on your webhook, and a failed message is refunded.

For a list, send the same text to up to 10,000 numbers with POST /v1/batches, or a personal text per number in messages.

curl https://bulksmsapi.cc/v1/messages \
  -H "Authorization: Bearer $BULKSMSAPI_KEY" \
  -H "Content-Type: application/json" \
  -d '{"to": "+381601234567", "text": "Your Northwind code is 482913. It expires in 10 minutes."}'

What developers send to Serbia

Common integrations that call the SMS API for recipients in Serbia.

Order confirmations

E-commerce platforms in Belgrade send SMS to confirm orders and provide tracking details for deliveries.

Ride details

Ride-hailing apps in Novi Sad notify users via SMS about driver details and estimated arrival times.

Payment reminders

Utility companies in Niš send SMS reminders about upcoming bill payments to avoid service interruptions.

Appointment reminders

Clinics in Kragujevac send SMS reminders to patients about scheduled appointments, reducing no-shows.

SMS to Serbia: questions

More answers on accounts, payments and the API are in the FAQ.

How much does it cost to send bulk SMS to Serbia?

Each message segment to Serbia costs $0.02897. A plain text of up to 160 characters is one segment, so 1,000 one-segment messages cost $28.97 and 10,000 cost $289.70. Failed messages are refunded to the balance.

How many SMS to Serbia does a $100 top-up send?

$100 covers about 3,451 one-segment messages to Serbia at $0.02897 each. The first top-up adds a bonus on top, which raises that number. The balance is shared by every country, so the same top-up also pays for messages anywhere else on the list.

How do I write Serbia numbers for the API?

Send them in international format with the plus sign: +381 60 1234567 becomes "+381601234567" in the to field. The API also accepts spaces, dashes and a 00 prefix and cleans them, and numbers that cannot be read are listed in set_aside instead of being charged.

Which language should I use for SMS in Serbia?

Serbian is the official language and widely understood. English is also used, especially in urban areas like Belgrade.

How can I reach rural audiences effectively?

SMS is ideal as it works on all mobile phones, including basic models common in rural areas like Vojvodina.

Start sending to Serbia

Create an account, top up from $40 and send to Serbia at $0.02897 per segment, from the console or with one API call.

SMS API Serbia: Bulk SMS to +381 From $0.02897 | BulkSMSAPI