SMS API for Thailand: bulk SMS to +66 numbers

Thailand sits at the centre of mainland Southeast Asia, with Bangkok as its capital and an economy built on manufacturing, exports and tourism. Software products sending SMS include ride-hailing apps, e-commerce platforms, and travel agencies. Messages are triggered by events like ride confirmations, order dispatches, or flight updates. Developers choose SMS because it reaches users instantly, including tourists with roaming phones and locals with basic devices.

Thailand

Calling code +66

Per SMS segment
$0.00337
Messages for $100
29,673
Local language
Thai
Encoding
Unicode (UCS-2)

What a bulk SMS send to Thailand costs

Every message is priced at $0.00337 per segment to Thailand. Texts over 160 GSM-7 or 70 Unicode characters are split into segments, so a two-segment text costs twice as much.
Messages1 segment2 segments
1$0.00337$0.00674
1,000$3.37$6.74
10,000$33.70$67.40
100,000$337.00$674.00

Number format in Thailand

Mobile numbers in Thailand have 9 digits after +66. Locally they are written with a leading 0 (081 234 5678); in the API that 0 is dropped, so the same number goes in the to field as +66 81 234 5678.

Alphabet and segments

Text in Thai is always Unicode, so a message to Thailand written in Thai carries 70 characters in one segment and 67 in each part of a longer one. Codes and alerts written in English or plain Latin letters fit 160 characters, which halves the cost of a long notice.

Time zone and timing

Thailand keeps UTC+7 all year with no clock change, so 09:00 in Bangkok is always 02:00 UTC. send_at takes UTC or any ISO 8601 offset, and the console scheduler converts from your own time zone.

Send to Thailand with one request

The answer comes back at once with the message id, the country the number was matched to (TH) and the price. A delivered or failed event follows on your webhook, and a failed message is refunded.

For a list, send the same text to up to 10,000 numbers with POST /v1/batches, or a personal text per number in messages.

curl https://bulksmsapi.cc/v1/messages \
  -H "Authorization: Bearer $BULKSMSAPI_KEY" \
  -H "Content-Type: application/json" \
  -d '{"to": "+66812345678", "text": "Your Northwind code is 482913. It expires in 10 minutes."}'

What developers send to Thailand

Common integrations that call the SMS API for recipients in Thailand.

Ride confirmations

Ride-hailing apps notify users in Bangkok when their driver is arriving, providing vehicle details.

Order dispatches

E-commerce platforms alert customers in Chiang Mai when their order is dispatched, with tracking information.

Flight updates

Airlines send SMS notifications to passengers in Phuket about flight delays or boarding gate changes.

Tour reminders

Travel agencies remind tourists in Pattaya about scheduled tours and pickup times via SMS.

SMS to Thailand: questions

More answers on accounts, payments and the API are in the FAQ.

How much does it cost to send bulk SMS to Thailand?

Each message segment to Thailand costs $0.00337. A plain text of up to 160 characters is one segment, so 1,000 one-segment messages cost $3.37 and 10,000 cost $33.70. Failed messages are refunded to the balance.

How many SMS to Thailand does a $100 top-up send?

$100 covers about 29,673 one-segment messages to Thailand at $0.00337 each. The first top-up adds a bonus on top, which raises that number. The balance is shared by every country, so the same top-up also pays for messages anywhere else on the list.

How do I write Thailand numbers for the API?

Send them in international format with the plus sign: +66 81 234 5678 becomes "+66812345678" in the to field. The API also accepts spaces, dashes and a 00 prefix and cleans them, and numbers that cannot be read are listed in set_aside instead of being charged.

Which language should SMS messages use in Thailand?

Thai is the primary language for local audiences, while English is preferred for tourists and international communications.

Are there seasonal peaks in SMS traffic?

Yes, SMS traffic peaks during the Songkran festival and the winter tourist season when visitors flock to Thailand.

Start sending to Thailand

Create an account, top up from $40 and send to Thailand at $0.00337 per segment, from the console or with one API call.

SMS API Thailand: Bulk SMS to +66 From $0.00337 | BulkSMSAPI