SMS API for Bulgaria: bulk SMS to +359 numbers

Bulgaria is a Balkan country with Sofia as its capital, known for its IT sector and tourism industry. Software systems sending SMS include e-commerce platforms, banks, and travel agencies. Messages are triggered by events like order confirmations, payment alerts, or flight updates. SMS is chosen because it reaches all mobile users, including tourists, and is read quickly.

Bulgaria

Calling code +359

Per SMS segment
$0.02547
Messages for $100
3,926
Local language
Bulgarian
Encoding
Unicode (UCS-2)

What a bulk SMS send to Bulgaria costs

Every message is priced at $0.02547 per segment to Bulgaria. Texts over 160 GSM-7 or 70 Unicode characters are split into segments, so a two-segment text costs twice as much.
Messages1 segment2 segments
1$0.02547$0.05094
1,000$25.47$50.94
10,000$254.70$509.40
100,000$2,547.00$5,094.00

Number format in Bulgaria

Mobile numbers in Bulgaria have 8 digits after +359. Locally they are written with a leading 0 (043 012 345); in the API that 0 is dropped, so the same number goes in the to field as +359 43 012 345.

Alphabet and segments

Text in Cyrillic is always Unicode, so a message to Bulgaria written in Bulgarian carries 70 characters in one segment and 67 in each part of a longer one. Codes and alerts written in English or plain Latin letters fit 160 characters, which halves the cost of a long notice.

Time zone and timing

Bulgaria changes its clocks: Sofia is on UTC+2 in January and UTC+3 in July. 09:00 in Sofia is 07:00 UTC in January and an hour earlier in UTC while summer time runs, so give send_at with the local offset (for example +02:00 in winter) and the API does the conversion.

Send to Bulgaria with one request

The answer comes back at once with the message id, the country the number was matched to (BG) and the price. A delivered or failed event follows on your webhook, and a failed message is refunded.

For a list, send the same text to up to 10,000 numbers with POST /v1/batches, or a personal text per number in messages.

curl https://bulksmsapi.cc/v1/messages \
  -H "Authorization: Bearer $BULKSMSAPI_KEY" \
  -H "Content-Type: application/json" \
  -d '{"to": "+35943012345", "text": "Your Northwind code is 482913. It expires in 10 minutes."}'

What developers send to Bulgaria

Common integrations that call the SMS API for recipients in Bulgaria.

Order confirmations

Online stores notify customers in Sofia when their orders are processed, with estimated delivery dates.

Bank alerts

Banks send SMS to clients in Plovdiv about successful transactions or low account balances.

Flight updates

Travel agencies inform tourists in Varna about changes to their flight schedules or boarding times.

Appointment reminders

Medical clinics in Burgas send SMS reminders to patients about upcoming doctor visits.

SMS to Bulgaria: questions

More answers on accounts, payments and the API are in the FAQ.

How much does it cost to send bulk SMS to Bulgaria?

Each message segment to Bulgaria costs $0.02547. A plain text of up to 160 characters is one segment, so 1,000 one-segment messages cost $25.47 and 10,000 cost $254.70. Failed messages are refunded to the balance.

How many SMS to Bulgaria does a $100 top-up send?

$100 covers about 3,926 one-segment messages to Bulgaria at $0.02547 each. The first top-up adds a bonus on top, which raises that number. The balance is shared by every country, so the same top-up also pays for messages anywhere else on the list.

How do I write Bulgaria numbers for the API?

Send them in international format with the plus sign: +359 43 012 345 becomes "+35943012345" in the to field. The API also accepts spaces, dashes and a 00 prefix and cleans them, and numbers that cannot be read are listed in set_aside instead of being charged.

Should SMS be sent in Bulgarian or English?

Bulgarian is preferred for local audiences, but English is useful for reaching tourists or expatriates. Tailor the language to your audience.

Are there regional differences in SMS usage?

Yes, coastal cities like Varna and Burgas see higher SMS traffic during the summer tourist season. Plan accordingly.

Start sending to Bulgaria

Create an account, top up from $40 and send to Bulgaria at $0.02547 per segment, from the console or with one API call.

SMS API Bulgaria: Bulk SMS to +359 From $0.02547 | BulkSMSAPI