SMS API for Romania: bulk SMS to +40 numbers

Romania is a country in Eastern Europe, with Bucharest as its capital and a focus on IT, manufacturing, and agriculture. Software products like e-commerce platforms, ride-hailing apps, and utilities send text messages to their users. Messages are triggered by events such as order confirmations, ride details, and payment reminders. SMS is chosen because it reaches all mobile phones, including basic models, and is read quickly.

Romania

Calling code +40

Per SMS segment
$0.00847
Messages for $100
11,806
Local language
Romanian
Encoding
GSM-7 or Unicode

What a bulk SMS send to Romania costs

Every message is priced at $0.00847 per segment to Romania. Texts over 160 GSM-7 or 70 Unicode characters are split into segments, so a two-segment text costs twice as much.
Messages1 segment2 segments
1$0.00847$0.01694
1,000$8.47$16.94
10,000$84.70$169.40
100,000$847.00$1,694.00

Number format in Romania

Mobile numbers in Romania have 9 digits after +40. Locally they are written with a leading 0 (0712 034 567); in the API that 0 is dropped, so the same number goes in the to field as +40 712 034 567.

Alphabet and segments

Texts in Romanian fit 160 GSM-7 characters per segment until they use ă, â, î, ș and ț: those letters are outside GSM-7 and turn the message into Unicode at 70 characters per segment (67 per part). For short alerts, write them without those letters to keep one segment; for longer texts, the console names each letter that changed the encoding.

Time zone and timing

Romania changes its clocks: Bucharest is on UTC+2 in January and UTC+3 in July. 09:00 in Bucharest is 07:00 UTC in January and an hour earlier in UTC while summer time runs, so give send_at with the local offset (for example +02:00 in winter) and the API does the conversion.

Send to Romania with one request

The answer comes back at once with the message id, the country the number was matched to (RO) and the price. A delivered or failed event follows on your webhook, and a failed message is refunded.

For a list, send the same text to up to 10,000 numbers with POST /v1/batches, or a personal text per number in messages.

curl https://bulksmsapi.cc/v1/messages \
  -H "Authorization: Bearer $BULKSMSAPI_KEY" \
  -H "Content-Type: application/json" \
  -d '{"to": "+40712034567", "text": "Your Northwind code is 482913. It expires in 10 minutes."}'

What developers send to Romania

Common integrations that call the SMS API for recipients in Romania.

Order confirmations

E-commerce platforms in Bucharest send SMS to confirm orders and provide tracking details for deliveries.

Ride details

Ride-hailing apps in Cluj-Napoca notify users via SMS about driver details and estimated arrival times.

Payment reminders

Utility companies in Timisoara send SMS reminders about upcoming bill payments to avoid service interruptions.

Appointment reminders

Clinics in Iasi send SMS reminders to patients about scheduled appointments, reducing no-shows.

SMS to Romania: questions

More answers on accounts, payments and the API are in the FAQ.

How much does it cost to send bulk SMS to Romania?

Each message segment to Romania costs $0.00847. A plain text of up to 160 characters is one segment, so 1,000 one-segment messages cost $8.47 and 10,000 cost $84.70. Failed messages are refunded to the balance.

How many SMS to Romania does a $100 top-up send?

$100 covers about 11,806 one-segment messages to Romania at $0.00847 each. The first top-up adds a bonus on top, which raises that number. The balance is shared by every country, so the same top-up also pays for messages anywhere else on the list.

How do I write Romania numbers for the API?

Send them in international format with the plus sign: +40 712 034 567 becomes "+40712034567" in the to field. The API also accepts spaces, dashes and a 00 prefix and cleans them, and numbers that cannot be read are listed in set_aside instead of being charged.

Which language should I use for SMS in Romania?

Romanian is the official language and widely understood. English is also used, especially in urban areas like Bucharest.

How can I reach rural audiences effectively?

SMS is ideal as it works on all mobile phones, including basic models common in rural areas like Maramureș.

Start sending to Romania

Create an account, top up from $40 and send to Romania at $0.00847 per segment, from the console or with one API call.

SMS API Romania: Bulk SMS to +40 From $0.00847 | BulkSMSAPI