SMS API for Estonia: bulk SMS to +372 numbers

Estonia, in Northern Europe, has Tallinn as its capital and a digital economy known for e-governance and tech startups. Software products sending SMS include banking apps, logistics platforms, and universities. Messages are triggered by events like login codes, parcel delivery updates, and exam results. Developers choose SMS because it is reliable, works on all devices, and is trusted for secure notifications like two-factor authentication.

Estonia

Calling code +372

Per SMS segment
$0.00727
Messages for $100
13,755
Local language
Estonian
Encoding
GSM-7 or Unicode

What a bulk SMS send to Estonia costs

Every message is priced at $0.00727 per segment to Estonia. Texts over 160 GSM-7 or 70 Unicode characters are split into segments, so a two-segment text costs twice as much.
Messages1 segment2 segments
1$0.00727$0.01454
1,000$7.27$14.54
10,000$72.70$145.40
100,000$727.00$1,454.00

Number format in Estonia

Mobile numbers in Estonia have 8 digits after +372 and no trunk prefix, so the local form 5123 4567 becomes +372 5123 4567 in the to field.

Alphabet and segments

Texts in Estonian fit 160 GSM-7 characters per segment until they use õ, š and ž: those letters are outside GSM-7 and turn the message into Unicode at 70 characters per segment (67 per part). For short alerts, write them without those letters to keep one segment; for longer texts, the console names each letter that changed the encoding.

Time zone and timing

Estonia changes its clocks: Tallinn is on UTC+2 in January and UTC+3 in July. 09:00 in Tallinn is 07:00 UTC in January and an hour earlier in UTC while summer time runs, so give send_at with the local offset (for example +02:00 in winter) and the API does the conversion.

Send to Estonia with one request

The answer comes back at once with the message id, the country the number was matched to (EE) and the price. A delivered or failed event follows on your webhook, and a failed message is refunded.

For a list, send the same text to up to 10,000 numbers with POST /v1/batches, or a personal text per number in messages.

curl https://bulksmsapi.cc/v1/messages \
  -H "Authorization: Bearer $BULKSMSAPI_KEY" \
  -H "Content-Type: application/json" \
  -d '{"to": "+37251234567", "text": "Your Northwind code is 482913. It expires in 10 minutes."}'

What developers send to Estonia

Common integrations that call the SMS API for recipients in Estonia.

Login codes

Banking apps in Tallinn send SMS with one-time passwords for secure login and transaction authorization.

Parcel updates

Logistics platforms in Tartu notify customers by SMS when their parcels are out for delivery and provide tracking links.

Exam results

Universities in Tartu send SMS notifications to students when their exam grades are published online.

Event reminders

Cultural venues in Tallinn send SMS reminders to ticket holders about upcoming concerts or exhibitions.

SMS to Estonia: questions

More answers on accounts, payments and the API are in the FAQ.

How much does it cost to send bulk SMS to Estonia?

Each message segment to Estonia costs $0.00727. A plain text of up to 160 characters is one segment, so 1,000 one-segment messages cost $7.27 and 10,000 cost $72.70. Failed messages are refunded to the balance.

How many SMS to Estonia does a $100 top-up send?

$100 covers about 13,755 one-segment messages to Estonia at $0.00727 each. The first top-up adds a bonus on top, which raises that number. The balance is shared by every country, so the same top-up also pays for messages anywhere else on the list.

How do I write Estonia numbers for the API?

Send them in international format with the plus sign: +372 5123 4567 becomes "+37251234567" in the to field. The API also accepts spaces, dashes and a 00 prefix and cleans them, and numbers that cannot be read are listed in set_aside instead of being charged.

Should SMS be in Estonian or English?

Use Estonian for local audiences, as it is the primary language. English works for international visitors or expatriates in Tallinn.

How to handle SMS in rural areas?

SMS is reliable even in rural regions like Pärnu, as Estonia has strong mobile coverage nationwide.

Start sending to Estonia

Create an account, top up from $40 and send to Estonia at $0.00727 per segment, from the console or with one API call.

SMS API Estonia: Bulk SMS to +372 From $0.00727 | BulkSMSAPI