SMS API for Latvia: bulk SMS to +371 numbers

Latvia, a Baltic country in Northern Europe, has Riga as its capital and is known for its digital innovation and strong IT sector. Banking apps, e-commerce platforms, and logistics services frequently send text messages to their users. Messages are triggered by events like payment confirmations, delivery updates, or appointment reminders. SMS is preferred because it reaches all mobile devices, works without internet, and is reliable for both locals and visitors.

Latvia

Calling code +371

Per SMS segment
$0.00987
Messages for $100
10,131
Local language
Latvian
Encoding
GSM-7 or Unicode

What a bulk SMS send to Latvia costs

Every message is priced at $0.00987 per segment to Latvia. Texts over 160 GSM-7 or 70 Unicode characters are split into segments, so a two-segment text costs twice as much.
Messages1 segment2 segments
1$0.00987$0.01974
1,000$9.87$19.74
10,000$98.70$197.40
100,000$987.00$1,974.00

Number format in Latvia

Mobile numbers in Latvia have 8 digits after +371 and no trunk prefix, so the local form 21 234 567 becomes +371 21 234 567 in the to field.

Alphabet and segments

Texts in Latvian fit 160 GSM-7 characters per segment until they use ā, č, ē, ģ, ī, ķ, ļ, ņ, š, ū and ž: those letters are outside GSM-7 and turn the message into Unicode at 70 characters per segment (67 per part). For short alerts, write them without those letters to keep one segment; for longer texts, the console names each letter that changed the encoding.

Time zone and timing

Latvia changes its clocks: Riga is on UTC+2 in January and UTC+3 in July. 09:00 in Riga is 07:00 UTC in January and an hour earlier in UTC while summer time runs, so give send_at with the local offset (for example +02:00 in winter) and the API does the conversion.

Send to Latvia with one request

The answer comes back at once with the message id, the country the number was matched to (LV) and the price. A delivered or failed event follows on your webhook, and a failed message is refunded.

For a list, send the same text to up to 10,000 numbers with POST /v1/batches, or a personal text per number in messages.

curl https://bulksmsapi.cc/v1/messages \
  -H "Authorization: Bearer $BULKSMSAPI_KEY" \
  -H "Content-Type: application/json" \
  -d '{"to": "+37121234567", "text": "Your Northwind code is 482913. It expires in 10 minutes."}'

What developers send to Latvia

Common integrations that call the SMS API for recipients in Latvia.

Payment confirmations

Online stores in Riga send SMS receipts to customers after successful purchases.

Delivery notifications

Logistics companies in Daugavpils update customers about parcel delivery statuses.

Appointment reminders

Clinics in Liepāja send SMS reminders to patients before their scheduled visits.

Event updates

Festivals in Jurmala notify attendees about schedule changes via SMS.

SMS to Latvia: questions

More answers on accounts, payments and the API are in the FAQ.

How much does it cost to send bulk SMS to Latvia?

Each message segment to Latvia costs $0.00987. A plain text of up to 160 characters is one segment, so 1,000 one-segment messages cost $9.87 and 10,000 cost $98.70. Failed messages are refunded to the balance.

How many SMS to Latvia does a $100 top-up send?

$100 covers about 10,131 one-segment messages to Latvia at $0.00987 each. The first top-up adds a bonus on top, which raises that number. The balance is shared by every country, so the same top-up also pays for messages anywhere else on the list.

How do I write Latvia numbers for the API?

Send them in international format with the plus sign: +371 21 234 567 becomes "+37121234567" in the to field. The API also accepts spaces, dashes and a 00 prefix and cleans them, and numbers that cannot be read are listed in set_aside instead of being charged.

Should messages be in Latvian or Russian?

Latvian is the official language, but Russian is widely spoken, especially in Riga and Daugavpils. Bilingual messages can cater to both groups.

Are there seasonal peaks in SMS traffic?

Traffic increases during holidays like Christmas and Midsummer, as well as during summer tourism in coastal cities like Jurmala.

Start sending to Latvia

Create an account, top up from $40 and send to Latvia at $0.00987 per segment, from the console or with one API call.

SMS API Latvia: Bulk SMS to +371 From $0.00987 | BulkSMSAPI