SMS API for Sweden: bulk SMS to +46 numbers

Sweden is a Nordic country with Stockholm as its capital, known for its tech industry and high digital adoption. Organizations like banks, e-commerce platforms, and healthcare providers send text messages to users. Messages are triggered by events such as login codes, order confirmations, or appointment reminders. SMS is preferred because it reaches all mobile phones, works without internet, and is read quickly, even in rural areas.

Sweden

Calling code +46

Per SMS segment
$0.01037
Messages for $100
9,643
Local language
Swedish
Encoding
GSM-7

What a bulk SMS send to Sweden costs

Every message is priced at $0.01037 per segment to Sweden. Texts over 160 GSM-7 or 70 Unicode characters are split into segments, so a two-segment text costs twice as much.
Messages1 segment2 segments
1$0.01037$0.02074
1,000$10.37$20.74
10,000$103.70$207.40
100,000$1,037.00$2,074.00

Number format in Sweden

Mobile numbers in Sweden have 9 digits after +46. Locally they are written with a leading 0 (070-123 45 67); in the API that 0 is dropped, so the same number goes in the to field as +46 70 123 45 67.

Alphabet and segments

Swedish text stays inside the GSM-7 alphabet, so one segment to Sweden holds 160 characters and each part of a longer text 153. Watch for curly quotes and emoji copied from other tools: one of them moves the whole text to Unicode at 70 characters per segment, and POST /v1/estimates shows the encoding before you send.

Time zone and timing

Sweden changes its clocks: Stockholm is on UTC+1 in January and UTC+2 in July. 09:00 in Stockholm is 08:00 UTC in January and an hour earlier in UTC while summer time runs, so give send_at with the local offset (for example +01:00 in winter) and the API does the conversion.

Send to Sweden with one request

The answer comes back at once with the message id, the country the number was matched to (SE) and the price. A delivered or failed event follows on your webhook, and a failed message is refunded.

For a list, send the same text to up to 10,000 numbers with POST /v1/batches, or a personal text per number in messages.

curl https://bulksmsapi.cc/v1/messages \
  -H "Authorization: Bearer $BULKSMSAPI_KEY" \
  -H "Content-Type: application/json" \
  -d '{"to": "+46701234567", "text": "Your Northwind code is 482913. It expires in 10 minutes."}'

What developers send to Sweden

Common integrations that call the SMS API for recipients in Sweden.

Login codes

Users in Stockholm receive SMS codes for secure login to their online banking or e-commerce accounts.

Order confirmations

Customers in Sweden get a text confirming their online purchase and providing the expected delivery date.

Appointment reminders

Patients in Gothenburg receive SMS reminders about their scheduled medical appointments at local clinics.

Event tickets

Attendees in Stockholm get SMS confirmations with QR codes for entry to concerts or sports events.

SMS to Sweden: questions

More answers on accounts, payments and the API are in the FAQ.

How much does it cost to send bulk SMS to Sweden?

Each message segment to Sweden costs $0.01037. A plain text of up to 160 characters is one segment, so 1,000 one-segment messages cost $10.37 and 10,000 cost $103.70. Failed messages are refunded to the balance.

How many SMS to Sweden does a $100 top-up send?

$100 covers about 9,643 one-segment messages to Sweden at $0.01037 each. The first top-up adds a bonus on top, which raises that number. The balance is shared by every country, so the same top-up also pays for messages anywhere else on the list.

How do I write Sweden numbers for the API?

Send them in international format with the plus sign: +46 70 123 45 67 becomes "+46701234567" in the to field. The API also accepts spaces, dashes and a 00 prefix and cleans them, and numbers that cannot be read are listed in set_aside instead of being charged.

What language should SMS messages be in for Sweden?

Messages are typically sent in Swedish, as it is the primary language. English is also used for international audiences or expatriates.

Are there peak times for SMS traffic in Sweden?

SMS traffic increases during holiday seasons like Christmas and Midsummer, as businesses send notifications related to events and promotions.

Start sending to Sweden

Create an account, top up from $40 and send to Sweden at $0.01037 per segment, from the console or with one API call.

SMS API Sweden: Bulk SMS to +46 From $0.01037 | BulkSMSAPI