SMS API for Russia: bulk SMS to +7 numbers

Russia is the largest country in the world, spanning Eastern Europe and Northern Asia, with Moscow as its capital and a focus on energy, manufacturing, and technology. Software products like e-commerce platforms, ride-hailing apps, and banks send text messages to their users. Messages are triggered by events such as order confirmations, ride details, and account alerts. SMS is chosen because it reaches all mobile phones, including basic models, and is read quickly.

Russia

Calling code +7

Per SMS segment
$0.09657
Messages for $100
1,035
Local language
Russian
Encoding
Unicode (UCS-2)

What a bulk SMS send to Russia costs

Every message is priced at $0.09657 per segment to Russia. Texts over 160 GSM-7 or 70 Unicode characters are split into segments, so a two-segment text costs twice as much.
Messages1 segment2 segments
1$0.09657$0.19314
1,000$96.57$193.14
10,000$965.70$1,931.40
100,000$9,657.00$19,314.00

Number format in Russia

Mobile numbers in Russia have 10 digits after +7. Locally they are written with a leading 8 (8 (912) 345-67-89); in the API that 8 is dropped, so the same number goes in the to field as +7 912 345 67 89. Russia shares +7 with Kazakhstan: numbers with 6 or 7 after +7 price as Kazakhstan, the rest as Russia.

Alphabet and segments

Text in Cyrillic is always Unicode, so a message to Russia written in Russian carries 70 characters in one segment and 67 in each part of a longer one. Codes and alerts written in English or plain Latin letters fit 160 characters, which halves the cost of a long notice.

Time zone and timing

Russia spans several time zones, from UTC+2 in Kaliningrad to UTC+12 in Kamchatka (January offsets). A send_at of 06:00 UTC lands at 09:00 in Moscow in January; for a nationwide reminder, split the list by region and give each batch its own send_at.

Send to Russia with one request

The answer comes back at once with the message id, the country the number was matched to (RU) and the price. A delivered or failed event follows on your webhook, and a failed message is refunded.

For a list, send the same text to up to 10,000 numbers with POST /v1/batches, or a personal text per number in messages.

curl https://bulksmsapi.cc/v1/messages \
  -H "Authorization: Bearer $BULKSMSAPI_KEY" \
  -H "Content-Type: application/json" \
  -d '{"to": "+79123456789", "text": "Your Northwind code is 482913. It expires in 10 minutes."}'

What developers send to Russia

Common integrations that call the SMS API for recipients in Russia.

Order confirmations

E-commerce platforms in Moscow send SMS to confirm orders and provide tracking details for deliveries.

Ride details

Ride-hailing apps in Saint Petersburg notify users via SMS about driver details and estimated arrival times.

Appointment reminders

Clinics in Yekaterinburg send SMS reminders to patients about scheduled appointments, reducing no-shows.

SMS to Russia: questions

More answers on accounts, payments and the API are in the FAQ.

How much does it cost to send bulk SMS to Russia?

Each message segment to Russia costs $0.09657. A plain text of up to 160 characters is one segment, so 1,000 one-segment messages cost $96.57 and 10,000 cost $965.70. Failed messages are refunded to the balance.

How many SMS to Russia does a $100 top-up send?

$100 covers about 1,035 one-segment messages to Russia at $0.09657 each. The first top-up adds a bonus on top, which raises that number. The balance is shared by every country, so the same top-up also pays for messages anywhere else on the list.

How do I write Russia numbers for the API?

Send them in international format with the plus sign: +7 912 345 67 89 becomes "+79123456789" in the to field. The API also accepts spaces, dashes and a 00 prefix and cleans them, and numbers that cannot be read are listed in set_aside instead of being charged.

Which language should I use for SMS in Russia?

Russian is the official language and widely understood. English is also used, especially in major cities like Moscow.

How can I reach audiences in remote areas?

SMS is ideal as it works on all mobile phones, including basic models common in remote areas like Siberia.

Start sending to Russia

Create an account, top up from $40 and send to Russia at $0.09657 per segment, from the console or with one API call.

SMS API Russia: Bulk SMS to +7 From $0.09657 | BulkSMSAPI